Welcome To Place Direct

We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture

We are the sole distributor of the distinguished and world renowned ranges of furniture and decorative accessories produced by Theodore Alexander and Caracole both based in the USA

Welcome To

Place Direct

We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture

We are the sole distributor in Southern Africa of the distinguished and world renowned ranges of furniture and decorative accessories produced by Theodore Alexander and Caracole both based in the USA

With over 3,000 luxury and elegant furniture designs available exclusively to us from Theodore Alexander and Caracole spanning from contemporary to traditional we can handle any project

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Ralph Lauren partnership with Theodore Alexander

Ralph Lauren Home have signed an exclusive new licensing partnership agreement with Theodore Alexander. The agreement makes Theodore Alexander the manufacturer of the complete Ralph Lauren Home portfolio. Theodore Alexander is in charge of sales, distribution and manufacturing of the collections, while Ralph Lauren Home oversees design and marketing.

“The warmth and style of Ralph Lauren environments are a critical component of the world of Ralph Lauren. The home offering has always been a key part of our business, and we believe in its growth potential. Theodore Alexander’s high quality and integrity of manufacturing, along with their global sales and distribution network, will help support our progress.” says Day Kornbluth of Ralph Lauren Home.

The latest partnership is another feather in the cap for Theodore Alexander with an increasingly high profile roster. “Ralph Lauren is one of the most recognized brands in the world, and certainly the most recognized American luxury brand,” says Neill Robinson, president of Theodore Alexander. “This level of recognition is exciting and a great opportunity for Theodore Alexander to showcase the quality and craftsmanship of our product. We are honoured to partner with them to bring Ralph Lauren’s iconic style into homes across the globe.”

Ralph Lauren Home have signed an exclusive new licensing partnership agreement with Theodore Alexander. The agreement makes Theodore Alexander the manufacturer of the complete Ralph Lauren Home portfolio.

“This level of recognition is exciting and a great opportunity for Theodore Alexander to showcase the quality and craftsmanship of our product. We are honoured to partner with them to bring Ralph Lauren’s iconic style into homes across the globe.” says Neill Robinson, president of Theodore Alexander.

Ralph Lauren Home have signed an exclusive new licensing partnership agreement with Theodore Alexander. The agreement makes Theodore Alexander the manufacturer of the complete Ralph Lauren Home portfolio.

Experience Caracole

Join us for a behind-the-scenes Q&A session with our product development team to learn more about their philosophy, background and stance on all-things design. This full-length feature is revealed in four parts: brand, inspiration, design & people.

Craftsmanship at TA

Every process and every detail, from a carved chair leg to a table finish or inlay, is executed by hand. Our craftsmen employ time-honoured techniques to craft truly beautiful furniture you’ll fall madly in love with.

Choose The Style That Suits You!

Your home says a lot about you. A beautifully designed home is made up of more than just one style. It is a space that reflects your unique perspective and evolves over time with your lifestyle. Creating an inspired space, that you will love now and years from now, begins with timeless furnishings.

Everyone Loves A Good Deal!

Please note that promotional stock is limited. New designs are featured regularly.

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Reviews

Conny PhalaneCenturion
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A special thank Ipek, Francis and the team. Your work ethic is special and a rare thing to find in an environment where people chase sales. The mere fact that Francis will come with the team to ensure the delivery and the set-up is done properly says a lot about you. The advice you give when you are at the house to make sure that even the furniture not purchased from your business works well with Place Direct furniture is greatly appreciated. It was really a pleasure working with you in my two houses. Family and friends are surprised at the uniqueness of your furniture and I'm looking forward to more projects with you.
Amanda CaudleAmanda Caudle Interiors
Read More
I have been relying on Place Direct to supply special items for my interior schemes for the past 25 years. They have consistently been ahead of the local trends in their procurement of furniture pieces, lamps and objets. That has allowed me to spice up my projects with humour, glamour, or that signature piece that can turn a South African home into an environment of International standard. From the spacious showroom layout which allows each item to highlight its charms, to prompt delivery, courteous helpers on site, and hands-on owners, Place Direct is an invaluable addition to my service arsenal.
Caroline and PaulBlair Atholl
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Over the past 6 or 7 years, Place Direct has been our “go to” for interesting or unusual furniture and accessories. Everything we’ve bought has been of exceptional quality and personally delivered and installed by Francis. There is truly no other local supplier that can be trusted to deliver the heirloom pieces we have invested in over the years. Place Direct has managed to supply interesting and substantial items for two very different homes, proving their capacity to satisfy a wide range of tastes. Thank you Francis and Ipek!
Jenny Humphrey and Joao RibeiroJ2HDI www.jhdi.co.za
Read More
We have always loved working with Francis and Ipek of Place Direct for the unrivalled design and quality of their imported furniture as well as their after sales service and support. Having completed many successful projects together both locally and abroad including an installation for a minister in Luanda, Angola - we are extremely proud of our joint collaborations and achievements!
Innocentia Ogomoditse SikweEye Wonder Group
Read More
Thank you Francis and Ipek. Working with both of you has been nothing short of amazing. You have helped me furnish this home with zero hassle from day one. I can safely say together we have created a haven home that is warm and better than any hotel. The idea is to make my clients feel at home and comfortable. A house is not just a building – it is a home where the heart is.
GabbyJohannesburg
Read More
Place Direct import and stock a most beautiful superior quality of furniture, lamps and wall accessories and more, with insightful guidance and magnificent service. I am in such gratitude for all the exquisite items they have supplied to me over the years. They are a joy to work with. I really appreciate Ipek's guidance with ideas and Francis' careful eye and attention to detail.
Jason BricknellEmerald Black Style Concepts
Read More
As an interior designer I am always looking for bespoke and unique pieces to compliment the high end look of my clients home. Place Direct has always been my go to in order to source and purchase such items. I have made use of their services for many years and have always received excellent service along with high quality workmanship.
Grant HorakHorak Venter Design
Read More
We have been clients of Place Direct for over twenty years and the furnishings and the objets d'art available from them are unrivalled in terms of distinction, elegance and absolute luxury.
Conny PhalaneCenturion
Read More
A special thank Ipek, Francis and the team. Your work ethic is special and a rare thing to find in an environment where people chase sales. The mere fact that Francis will come with the team to ensure the delivery and the set-up is done properly says a lot about you. The advice you give when you are at the house to make sure that even the furniture not purchased from your business works well with Place Direct furniture is greatly appreciated. It was really a pleasure working with you in my two houses. Family and friends are surprised at the uniqueness of your furniture and I'm looking forward to more projects with you.
Amanda CaudleAmanda Caudle Interiors
Read More
I have been relying on Place Direct to supply special items for my interior schemes for the past 25 years. They have consistently been ahead of the local trends in their procurement of furniture pieces, lamps and objets. That has allowed me to spice up my projects with humour, glamour, or that signature piece that can turn a South African home into an environment of International standard. From the spacious showroom layout which allows each item to highlight its charms, to prompt delivery, courteous helpers on site, and hands-on owners, Place Direct is an invaluable addition to my service arsenal.
Caroline and PaulBlair Atholl
Read More
Over the past 6 or 7 years, Place Direct has been our “go to” for interesting or unusual furniture and accessories. Everything we’ve bought has been of exceptional quality and personally delivered and installed by Francis. There is truly no other local supplier that can be trusted to deliver the heirloom pieces we have invested in over the years. Place Direct has managed to supply interesting and substantial items for two very different homes, proving their capacity to satisfy a wide range of tastes. Thank you Francis and Ipek!
Jenny Humphrey and Joao RibeiroJ2HDI www.jhdi.co.za
Read More
We have always loved working with Francis and Ipek of Place Direct for the unrivalled design and quality of their imported furniture as well as their after sales service and support. Having completed many successful projects together both locally and abroad including an installation for a minister in Luanda, Angola - we are extremely proud of our joint collaborations and achievements!
Innocentia Ogomoditse SikweEye Wonder Group
Read More
Thank you Francis and Ipek. Working with both of you has been nothing short of amazing. You have helped me furnish this home with zero hassle from day one. I can safely say together we have created a haven home that is warm and better than any hotel. The idea is to make my clients feel at home and comfortable. A house is not just a building – it is a home where the heart is.
GabbyJohannesburg
Read More
Place Direct import and stock a most beautiful superior quality of furniture, lamps and wall accessories and more, with insightful guidance and magnificent service. I am in such gratitude for all the exquisite items they have supplied to me over the years. They are a joy to work with. I really appreciate Ipek's guidance with ideas and Francis' careful eye and attention to detail.
Jason BricknellEmerald Black Style Concepts
Read More
As an interior designer I am always looking for bespoke and unique pieces to compliment the high end look of my clients home. Place Direct has always been my go to in order to source and purchase such items. I have made use of their services for many years and have always received excellent service along with high quality workmanship.
Grant HorakHorak Venter Design
Read More
We have been clients of Place Direct for over twenty years and the furnishings and the objets d'art available from them are unrivalled in terms of distinction, elegance and absolute luxury.

Our Main Collections

Attention To Detail Is Important To Us

A Lovely Project

Two years ago I discovered Place Direct on Facebook. My love of furniture and décor has been my passion since childhood. When given the opportunity to furnish this home I knew in my heart I had to go to Place Direct.

After months of numerous visits to other furniture stores I could not find what I wanted. Then I came to Place Direct where Ipek welcomed me with open arms. I was given the freedom to point out what I like and not being forced to settle immediately made me comfortable.

Thank you Francis and Ipek. Working with both of you has been nothing short of amazing. You have helped me furnish this home with zero hassle from day one. I can safely say together we have created a haven home that is warm and better than any hotel. The idea is to make my clients feel at home and comfortable. A house is not just a building – it is a home where the heart is.

Innocentia Ogomoditse Sikwe