Welcome To Place Direct
We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture
We are the sole distributor of the distinguished and world renowned ranges of furniture and decorative accessories produced by Theodore Alexander and Caracole both based in the USA
Welcome To
Place Direct
We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture
We are the sole distributor in Southern Africa of the distinguished and world renowned ranges of furniture and decorative accessories produced by Theodore Alexander and Caracole both based in the USA
With over 3,000 luxury and elegant furniture designs available exclusively to us from Theodore Alexander and Caracole spanning from contemporary to traditional we can handle any project
Ralph Lauren partnership with Theodore Alexander
Ralph Lauren Home have signed an exclusive new licensing partnership agreement with Theodore Alexander. The agreement makes Theodore Alexander the manufacturer of the complete Ralph Lauren Home portfolio. Theodore Alexander is in charge of sales, distribution and manufacturing of the collections, while Ralph Lauren Home oversees design and marketing.
“The warmth and style of Ralph Lauren environments are a critical component of the world of Ralph Lauren. The home offering has always been a key part of our business, and we believe in its growth potential. Theodore Alexander’s high quality and integrity of manufacturing, along with their global sales and distribution network, will help support our progress.” says Day Kornbluth of Ralph Lauren Home.
The latest partnership is another feather in the cap for Theodore Alexander with an increasingly high profile roster. “Ralph Lauren is one of the most recognized brands in the world, and certainly the most recognized American luxury brand,” says Neill Robinson, president of Theodore Alexander. “This level of recognition is exciting and a great opportunity for Theodore Alexander to showcase the quality and craftsmanship of our product. We are honoured to partner with them to bring Ralph Lauren’s iconic style into homes across the globe.”
Ralph Lauren Home have signed an exclusive new licensing partnership agreement with Theodore Alexander. The agreement makes Theodore Alexander the manufacturer of the complete Ralph Lauren Home portfolio.
“This level of recognition is exciting and a great opportunity for Theodore Alexander to showcase the quality and craftsmanship of our product. We are honoured to partner with them to bring Ralph Lauren’s iconic style into homes across the globe.” says Neill Robinson, president of Theodore Alexander.
Ralph Lauren Home have signed an exclusive new licensing partnership agreement with Theodore Alexander. The agreement makes Theodore Alexander the manufacturer of the complete Ralph Lauren Home portfolio.
Experience Caracole
Join us for a behind-the-scenes Q&A session with our product development team to learn more about their philosophy, background and stance on all-things design. This full-length feature is revealed in four parts: brand, inspiration, design & people.
Craftsmanship at TA
Every process and every detail, from a carved chair leg to a table finish or inlay, is executed by hand. Our craftsmen employ time-honoured techniques to craft truly beautiful furniture you’ll fall madly in love with.
Choose The Style That Suits You!
Your home says a lot about you. A beautifully designed home is made up of more than just one style. It is a space that reflects your unique perspective and evolves over time with your lifestyle. Creating an inspired space, that you will love now and years from now, begins with timeless furnishings.
Everyone Loves A Good Deal!
Please note that promotional stock is limited. New designs are featured regularly.
Reviews
Attention To Detail Is Important To Us
A Lovely Project
Two years ago I discovered Place Direct on Facebook. My love of furniture and décor has been my passion since childhood. When given the opportunity to furnish this home I knew in my heart I had to go to Place Direct.
After months of numerous visits to other furniture stores I could not find what I wanted. Then I came to Place Direct where Ipek welcomed me with open arms. I was given the freedom to point out what I like and not being forced to settle immediately made me comfortable.
Thank you Francis and Ipek. Working with both of you has been nothing short of amazing. You have helped me furnish this home with zero hassle from day one. I can safely say together we have created a haven home that is warm and better than any hotel. The idea is to make my clients feel at home and comfortable. A house is not just a building – it is a home where the heart is.