Welcome To Place Direct

We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture

We are the sole distributor of the distinguished and world renowned ranges of furniture and decorative accessories produced by Theodore Alexander and Caracole both based in the USA

Welcome To Place Direct

We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture

Choose The Style That Suits You!

Your home says a lot about you. A beautifully designed home is made up of more than just one style. It is a space that reflects your unique perspective and evolves over time with your lifestyle. Creating an inspired space, that you will love now and years from now, begins with timeless furnishings.

Choose Your Bedroom

Choose Your Dining Room

Choose Your Living Room

Some of our collections

Classic - Bedroom

Classic - Dining Room

Classic - Living Areas

Classic - Living Seating

Althorp Living History

English Cabinet Maker

Attention To Detail Is Important To Us

Social Media

Two years ago I discovered Place Direct on Facebook. My love of furniture and décor has been my passion since childhood. When given the opportunity to furnish this home I knew in my heart I had to go to Place Direct.

After months of numerous visits to other furniture stores I could not find what I wanted. Then I came to Place Direct where Ipek welcomed me with open arms. I was given the freedom to point out what I like and not being forced to settle immediately made me comfortable.

Thank you Francis and Ipek. Working with both of you has been nothing short of amazing. You have helped me furnish this home with zero hassle from day one. I can safely say together we have created a haven home that is warm and better than any hotel. The idea is to make my clients feel at home and comfortable. A house is not just a building – it is a home where the heart is.

Innocentia Ogomoditse Sikwe

Client Comments

I have been relying on Place Direct to supply special items for my interior schemes for the past 25 years. They have consistently been ahead of the local trends in their procurement of furniture pieces, lamps and objets. That has allowed me to spice up my projects with humour, glamour, or that signature piece that can turn a South African home into an environment of International standard. From the spacious showroom layout which allows each item to highlight its charms, to prompt delivery, courteous helpers on site, and hands-on owners, Place Direct is an invaluable addition to my service arsenal.

We have always loved working with Francis and Ipek of Place Direct for the unrivalled design and quality of their imported furniture as well as their after sales service and support. Having completed many successful projects together both locally and abroad including an installation for a minister in Luanda, Angola - we are extremely proud of our joint collaborations and achievements!

Place Direct import and stock a most beautiful superior quality of furniture, lamps and wall accessories and more, with insightful guidance and magnificent service. I am in such gratitude for all the exquisite items they have supplied to me over the years. They are a joy to work with. I really appreciate Ipek's guidance with ideas and Francis' careful eye and attention to detail.

We have been clients of Place Direct for over twenty years and the furnishings and the objets d'art available from them are unrivalled in terms of distinction, elegance and absolute luxury.

Thank you Francis and Ipek. Working with both of you has been nothing short of amazing. You have helped me furnish this home with zero hassle from day one. I can safely say together we have created a haven home that is warm and better than any hotel. The idea is to make my clients feel at home and comfortable. A house is not just a building – it is a home where the heart is.

A Contemporary Makeover?

Exclusive handcrafted contemporary furniture from internationally renowned designers

Our Contemporary Range of Furniture

Exclusive, handcrafted contemporary furniture from internationally renowned designers

Or Is More Traditional Your Cup of Tea?

Our traditional furniture from Theodore Alexander is extensive. A real treasure trove. Quality is paramount and they aim for excellence in every single piece.

Our Traditional Range of Furniture

Our traditional furniture from Theodore Alexander is extensive. A real treasure trove. They aim for excellence in every single piece.