Welcome To Place Direct

We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture

We are the sole distributor of the distinguished and world renowned ranges of furniture and decorative accessories produced by Theodore Alexander and Caracole both based in the USA

Welcome To
Place Direct

We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture

We are the sole distributor in Southern Africa of the distinguished and world renowned ranges of furniture and decorative accessories produced by Theodore Alexander and Caracole both based in the USA

With over 3,200 luxury and elegant furniture designs available exclusively to us spanning from contemporary to traditional we can handle any project

Choose The Style That Suits You!

Your home says a lot about you. A beautifully designed home is made up of more than just one style. It is a space that reflects your unique perspective and evolves over time with your lifestyle. Creating an inspired space, that you will love now and years from now, begins with timeless furnishings.

Choose Your Bedroom

Choose Your Dining Room

Choose Your Living Room

Everyone Loves A Good Deal!

We have over 80 items on promotion. Please note that promotional stock is limited.

New designs are featured regularly.

Are you looking for something specific?

Or perhaps an item category....

Do You Like
Contemporary
Furniture?

Or Is More
Traditional
Your Cup of Tea?

Reviews

I have been relying on Place Direct to supply special items for my interior schemes for the past 25 years. They have consistently been ahead of the local trends in their procurement of furniture pieces, lamps and objets. That has allowed me to spice up my projects with humour, glamour, or that signature piece that can turn a South African home into an environment of International standard. From the spacious showroom layout which allows each item to highlight its charms, to prompt delivery, courteous helpers on site, and hands-on owners, Place Direct is an invaluable addition to my service arsenal.

Over the past 6 or 7 years, Place Direct has been our “go to” for interesting or unusual furniture and accessories. Everything we’ve bought has been of exceptional quality and personally delivered and installed by Francis. There is truly no other local supplier that can be trusted to deliver the heirloom pieces we have invested in over the years. Place Direct has managed to supply interesting and substantial items for two very different homes, proving their capacity to satisfy a wide range of tastes. Thank you Francis and Ipek!

We have always loved working with Francis and Ipek of Place Direct for the unrivalled design and quality of their imported furniture as well as their after sales service and support. Having completed many successful projects together both locally and abroad including an installation for a minister in Luanda, Angola - we are extremely proud of our joint collaborations and achievements!

Thank you Francis and Ipek. Working with both of you has been nothing short of amazing. You have helped me furnish this home with zero hassle from day one. I can safely say together we have created a haven home that is warm and better than any hotel. The idea is to make my clients feel at home and comfortable. A house is not just a building – it is a home where the heart is.

Place Direct import and stock a most beautiful superior quality of furniture, lamps and wall accessories and more, with insightful guidance and magnificent service. I am in such gratitude for all the exquisite items they have supplied to me over the years. They are a joy to work with. I really appreciate Ipek's guidance with ideas and Francis' careful eye and attention to detail.

As an interior designer I am always looking for bespoke and unique pieces to compliment the high end look of my clients home. Place Direct has always been my go to in order to source and purchase such items. I have made use of their services for many years and have always received excellent service along with high quality workmanship.

We have been clients of Place Direct for over twenty years and the furnishings and the objets d'art available from them are unrivalled in terms of distinction, elegance and absolute luxury.

Our Main Collections

Alexa Hampton

Beautiful Living Spaces

Alexa Hampton

Beautiful Living Spaces

Cosmopolitan Interiors

Signature Simpatico

Cosmopolitan Interiors

Signature Simpatico

Adela Collection

Beautiful Curvaceous Silhouettes

Adela Collection

Beautiful Curvaceous Silhouettes

Adela Collection

Signature Debut

A Statement In Luxury

Signature Debut

A Statement In Luxury

Signature Debut

Jamie Drake

A Rich Contemporary Vision

Jamie Drake

A Rich Contemporary Vision

Jamie Drake

Classic - Bedroom

Furnishings with Personality

Classic - Bedroom

Furnishings with Personality

Classic - Bedroom

Classic - Dining Room

Create an Inspired Space

Classic - Dining Room

Create an Inspired Space

Classic - Dining Room

Classic - Living Areas

Glamorous Silhouettes

Classic - Living Areas

Glamorous Silhouettes

Classic - Living Areas

Classic - Living Seating

Sophisticated Styles

Classic - Living Seating

Sophisticated Styles

Classic - Living Seating

Anthony Cox

Eclectism - Modern Surprises

Anthony Cox

Eclectism - Modern Surprises

Smooth Planes Meet Textured Surfaces

Modern Fusion

Smooth Planes Meet Textured Surfaces

Modern Fusion

Stephen Church

A Master Cabinetmaker

Stephen Church

A Master Cabinetmaker

Stephen Church

Echoes Collection

Contemporary Hand Hewn Rustic Look

Echoes Collection

A Hand Hewn Rustic Look

Echoes Collection

Michael Berman

Inspired by Simplicity of Form

Michael Berman

Inspired by Simplicity of Form

Michael Berman

Avondale Collection

Reflection of Everyday Elegance

Avondale Collection

Reflection of Everyday Elegance

Avondale Collection

Althorp Living History

Spencer Family’s Heritage and Althorp

Althorp Living History

Spencer Family’s Heritage and Althorp

Althorp Living History

Everly Collection

Dark Wood with Curvaceous Scrolls

Everly Collection

Dark Wood with Curvaceous Scrolls

Everly Collection

Xander Noori

Infused with Fresh Beauty

Xander Noori

Infused with Fresh Beauty

Xander Noori

Vanucci Eclectics

1920’s to the Present

Vanucci Eclectics

1920’s to the Present

English Cabinet Maker

Celebration of British Furniture

English Cabinet Maker

Celebration of British Furniture

English Cabinet Maker

Modern Streamline

Clean Contemporary Silhouettes

Modern Streamline

Clean Contemporary Silhouettes

Modern Streamline

Modern Grace

A Chic Palette of Nuanced Neutrals

Modern Grace

A Chic Palette of Nuanced Neutrals

Modern Grace

Modern Uptown

Clean Modern Aesthetic

Modern Uptown

Clean Modern Aesthetic

Modern Uptown

Attention To Detail Is Important To Us

Experience Caracole

Craftsmanship at TA

A Lovely Project

Two years ago I discovered Place Direct on Facebook. My love of furniture and décor has been my passion since childhood. When given the opportunity to furnish this home I knew in my heart I had to go to Place Direct.

After months of numerous visits to other furniture stores I could not find what I wanted. Then I came to Place Direct where Ipek welcomed me with open arms. I was given the freedom to point out what I like and not being forced to settle immediately made me comfortable.

Thank you Francis and Ipek. Working with both of you has been nothing short of amazing. You have helped me furnish this home with zero hassle from day one. I can safely say together we have created a haven home that is warm and better than any hotel. The idea is to make my clients feel at home and comfortable. A house is not just a building – it is a home where the heart is.

Innocentia Ogomoditse Sikwe

Welcome To Place Direct

We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture

Welcome To Place Direct

We have a luxurious and exclusive range of beautiful handcrafted contemporary and traditional furniture

We are the sole distributor in Southern Africa of the distinguished and world renowned ranges of furniture and decorative accessories produced by Theodore Alexander and Caracole both based in the USA

With over 3,200 luxury and elegant furniture designs available exclusively to us spanning from contemporary to traditional we can handle any project