Our Company

Place Direct has always taken pride in its highly individual, high quality, handmade furniture where design, fine detail and exquisite craftsmanship are valued above all else.

Our company was started by Francis Palmer in 1992 and is based in Sandton, Johannesburg. We import premium quality, exclusive handcrafted furniture and decor accessories. We are continuously bringing into the country spectacular pieces for display in our showroom and also for our wide range of clientele. The variety of pieces in our showroom is eclectic and always changing taking on the flavour of the recent arrivals. Our clients include private individuals, interior designers, architects, hoteliers, procurement companies, corporations, business owners and government officials local and international.

We are the sole distributor of the distinguished and world renowned ranges of furniture and decorative accessories produced by Theodore Alexander and Caracole both based in the USA. As our showroom is not limitless in size we can only hold a small sub-set of the much larger range that is available from Theodore Alexander. and Caracole. While we continuously sell the stock we have on display, a large part of our business is importing specific selections by our clientele for their projects small and large. For items that we import for clients the delivery period is 17 weeks from Theodore Alexander and for most of the furniture from Caracole the delivery period is 8 weeks.

A skilled master craftsman, creating unique, timeless forms which in themselves can become art-pieces, is what we believe we are privileged to present to our clientele. We fervently believe that the quality of the pieces we import surpasses anything else that is available in South Africa. This is because of the knowledge and experience of the international designers employed both by Theodore Alexander and Caracole, not to mention the skilled hand crafted workmanship, the wide variety of natural materials used and the custom designed hardware for each furniture creation.

Interior design is not simply “imitation”, it is something that filters through your own experience and appreciation and will therefore reflect your own individual personality and charisma. We believe we can present an opportunity for you to achieve this by what we have available and are excited to bring to you.

At Place Direct we will always be delighted to provide you with further information, provide advice and recommendations and offer you a personal service.

Place Direct - Entrance

Place Direct - Front Door

Place Direct - Showroom Shot 1

Place Direct - Showroom Shot 2

Place Direct - Showroom Shot 3

Place Direct - Showroom Shot 4

Our Building